Overview
We want to achieve something for our students
Objective
As a specialized track of teaching and research in luxury brand management, the objective of the Chair is to provide MSc in Management students with a unique program combining:
- Practical knowledge related to various dimensions of luxury brand management, through lectures given by senior executives and managers from the LVMH group or the luxury industry at large;
- Theoretical knowledge through lectures given by university professors, sociologists, and consultants;
- Hands-on experience through a field project and a professional internship;
- Active participation in various company visits.
The ultimate objective is to prepare students to become efficient managers in the luxury industry upon graduation. Specifically, they should be ready to play an active role in firms in which excellence and international economic performance are jointly sought after.
Mission
The LVMH-ESSEC Chair aims at fulfilling three main goals:
- Provide all MSc in Management students who present motivation and skills to work in the luxury industry with an excellent opportunity to learn more about management issues related to this industry;
- Work closely with luxury brands and assist them in becoming more competitive within their industry worldwide;
- Develop relevant academic research on luxury brand management.
