Guest speakers list in 2009:

* Mark Ritson and Florence Rambaud, Melbourne Business School and LVMH House - Luxury brand building (principles) and Designers' role and contribution
* Laetitia Lumbroso, Christian Dior Couture - Fashion Collection Development
* Joseph Salah, Parfums Christian Dior - New Product Development process
* Eleonore de Boysson, Louis Vuitton - The business of Luxury Retail
* Christophe Mayer, LVMH Media Management - Sharing Media Epertise
* Vincent Barale, Louis Vuitton - Supply Chain for Luxury Brands
* Rachel Marouani, Sephora Europe - Luxury e-commerce and CRM
* Nathalie Moullé Berteaux, Louis Vuitton - Counterfeit of Luxury Brands
* Sylvie Bénard,  LVMH Holding- Sustainable Development in Luxury environment

Total duration of the program: 12 months

Number of required seminar(s):      1 (in T2)
equivalent to 1 UV

Number of required courses (excluding seminar): 5 (in T2 & T3)
equivalent to 5 UV

Field project:                                 1 (in T3)
equivalent to 1 UV (Research)

Total number of UV required to complete the Chair: 7 UV.

To become an Alumnus of the ESSEC-LVMH Chair, students must:

1. Complete the LVMH Chair SEMINAR

•  MKGS 31471 : LVMH Chair Seminar "Fundamentals of Luxury "
  
  

  The seminar consists of a series of topics which are essential to luxury brand management. They will be given by professionals working at the LVMH group or the luxury industry at large. These are privileged opportunities for the students to interact with professionals who are eager to share their passion, experience and know-how.

  The topics include:
  

  • Creation and design
  • Product development (marketing and industrial)
  • Supply chain management (logistics, purchasing, production)
  • Operational marketing (customer relationship management, merchandising)
  • Marketing communications (media relations, events management, public relations)
  • Distribution and retail (E-commerce, wholesale, exclusive distribution)
  • Counterfeit and legal issues
  • Sustainable development and Corporate Social Responsibility (CSR)

2. Complete 5 compulsory courses:

• MKGC 31443: Semiotics and Communication (T3)
  or MKGC31442: Sémiotique et Communication (en français)-(T2)
  
• MKGF 31411: International Luxury Distribution (T1-T2-T3)
• MKGM 31413: Luxury Brand Management (T1-T2-T3)
  or MKGM 31412: Gestion des Marques de luxe (en français) (T2)
• MKGS 31200: Contemporary issues in luxury marketing (T3)
• MKGS 31469: Luxury Retail Management (T1-T2-T3)
  
  

3. FIELD PROJECT

The field project is to be conducted in teams of 5 students. It is designed in connection with one or several brands of the LVMH group. The project has to be completed in one term (max. 3 months). The topics are related to luxury brand management issues.

4. INTERNSHIP

After two terms of practical and theoretical learning, students are expected to embark on a 6-month internship in a luxury firm. It is a compulsory and necessary complement to the knowledge acquired in the Chair and should provide students with opportunities to develop their own professional skills within the luxury industry.

5. COACHING

Each student of the Chair will be assigned to a Tutor during their time at the Chair. The role of the tutor is to provide each student with informal advice and guidance on how to develop his/her professional career in the luxury industry.

6. COMPANY VISITS

Students will have opportunities to visit some of the LVMH production sites and/or prestigious places in the fashion, wines & spirits, and perfumes & cosmetics activities.

7. TEAM BUILDING

Supported by the LVMH group, the Chair organizes a session of “Team Building” with the aim of helping students build stronger ties with one another.