Publications:

"Luxury Counterfeit Purchase Motivations: A Cross-Cultural Exploratory Study", M.Phan and P. Lu. In : Conference Proceedings, Global Marketing Conference in Shanghai. Seoul (SOUTH KOREA): Yonsei University, 2008.
 
"Innovation de services: étude de cas du Plaza Athenee Paris", M. Phan, Décisions Marketing, Dec. 2007, Vol. Octobre-Décembre, Numéro 48, p. 9-19
 
"Hotellerie de Luxe: L'Innovation par la Rencontre" (M. Phan) In: L'Art de l'Innovation. Paris (France): Nicolas Mottis, 2007, p. 125-130
"Luxury Brands and Hospitality: A Dangerous Liaison?" M. Phan, EHLITE, janv. 2005
 
"Luxury counterfeit buying motivation: similarities and differences among French and Japanese consumers", M. Phan, In: Annual Conference Proceedings, Asia Academy of Management Conference. Tokyo (Japan): Asia Academy of Management, 2006, p. 1-9.

Case studies:

"Plaza Athenee Paris: Service Innovations in a Luxury Hotel" - multimedia case study distributed through ECCH (2007)
"Raffles Hotel Singapore" - multimedia case study distributed through ECCH (2009)